Wednesday, June 16, 2010

Getting more customers as a Real Estate Investor

As a real estate investor in Kansas City or anywhere in the country for that matter, it all comes down to really two things:  finding the money and finding the deals.

 
To find either one, you are going to have to put on a good face and put out some good marketing.

 
I am going to assume for a minute that you have taken the time to set up a good an effective web site, but the next step is to get people to go to it and to get the search engines to find it and tell people about it on the first page of Google.com for example when a search is performed.

 
From what I have been reading and hearing, one good way is to write relevant articles that are key word rich and get them out there on the internet.  I have been working to some extent to use article marketing for both my real estate investment businesses and the real estate investment association.

 
There are quite  a few keys to using article marketing.

 
For example as using key words with in the article and in the title, words that you think your customer might search for on the internet.  Another key might be writing an interesting and informative article, not just rehashing the same old thing over and over.  Or maybe having a good about the author section to entice them back to your web site for more information.

 
After you write the article, with several different titles and slightly different content in the article, then you need to post it online somewhere.

 
Maybe on your blog, or on an article submission site.

 
One site I have been using of late is http://www.articlesbase.com/ and since I have registered for my free account with them, I have been receiving a short email about once or twice a week with a quick article about how to improve my articles, make them more effective, and get people clicking on them back to my web site.

 
If you have been thinking about driving traffic and search engines to your web site using articles, I highly recommend checking out this site and their how to information.

And this concept will work for anyone:
  • Investor site trying to drive buyers or sellers
  • Investor looking for private money
  • Contractor looking for houses to rehab
  • Title company wanting to do more closings
  • Mortgage people wanting more loans
  • Insurance company wanting to insure more people
  • Anyone. 

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