Online Marketing on Twitter

Twitter is another tool that Than Merrill discussed when he spoke in April.  As real estate investors, we can attract both buyers and sellers using social media, and there is a lot of tools out there to get all the social media pages to either do things automatically or talk to each other.

For example it is possible to sit up all these social media sites and then make one post on just one site and have it talk to all the others.

Three sites you need to be on are:

http://www.facebook.com/
http://www.linkedin.com/
http://www.twitter.com/

If you join these pages, look up us up:

Kansas City Real Estate Investing or MAREInet

Let's Talk some Tools:

• Hummingbird is one of the cool tools Than talks about.  When you are on Twitter, you want a large following.  To get people to follow you, you need to follow them.  This takes a lot of time and you can either hire someone to do it for you, or buy this tool for $97.  It can complete about 8 hours of work with just about 10 to 20 minutes of set up time on your part, then set up time goes down.
• SocialOomph is another great tool.  So you are going on vacation and don't want to take the time to post 4 tweets a day or to get on facebook and make posts on your schedule.  Using this tool, you can prewrite posts and preschedule them.  You can even save them to repost again at a later date.
• Twitterfeed  allows you to feed one web site into twitter or the other way around
• Ping.fm is one we really like, it allows you to post one post on Ping and have it repost on just about any other page.  You can even create posts using email.  This one is improving.

If you use the Hummingbird page, it has a bunch of online videos that explain not only how Hummingbird works, but the whole concept of using Twitter as a marketing tool.

So a sample online marketing plan would be to

1.  Set up accounts at all o the above tools 
2.  Get all posting sites talking to each other and posting in sequence
3.  Using Hummingbird once a week, work to get more followers on twitter
4.  The write a series of short blog posts with a free report for your blog page 
         (schedule them to appear one a day or so in advance & include a way to sign up to get a free report)
5.  Blog will post on schedule, then feed to twitter & linked in

You can set up a series of short articles and a free report:
1.  How to stop foreclosure to get short sale dels
2.  How to sell fast, for just about any kind of seller
3.  How to get started as an investor, to build your buyer's list.
4.  How to be a private lender
5.  How assignments and double closings works - for a title company marketing
6.  How insurance works for rental and vacant properties

Hope these ideas help you in your marketing, and think outside of the box to fit your business.